Putting It All Together: Step by Step!

Welcome back! Over the past few days we’ve talked about using a blog to complement your email marketing campaigns. Just to refresh your memory, here are a few of the key points we touched on:

  • If you want a long-term sustainable business, you need a blog.
  • A blog allows you to brand yourself and promote more effectively.
  • Linking to blog posts from your emails cuts down on unsubscribes.
  • “Accidental SEO” pulls in search traffic and helps to build your list.
  • You need to make your blog your hub. Promote yourself first… products second!
  • Your blog needs a photo of you, an “About Me” page, and links to other relevant pages.

If you’re on board with all this jazz, then I would LOVE to help you get it all set up and running as smoothly (and as profitably) as possible. So with your permission, I’d like to share with you precisely how you can set your business up to start generating loyal subscribers, retaining your fans and readers, earning more money, and sleeping better at night! Sound good? Awesome; let’s go!

Web Hosting – Where It ALL Begins…

The first thing you’ll need to acquire is web hosting. This is not only 100% essential, but it’s also really quite affordable. Hosting allows you to put a website online. With a good host, like Hostgator, you can actually host unlimited sites with a single account! For our purposes today, however, we’ll just be focusing on one or two domains.

That said, I would certainly encourage you to go with the “Baby” plan, as opposed to the “Hatchling” plan. The reason for this is that you’ll be able to add new domains to your hosting account over time, and grow your business without needing to purchase new hosting.


If you don’t already have hosting, go to the Official Hostgator Website now. Once there:

1. Click the button that reads “View Web Hosting Plans.”

2. Within the “Baby Plan” drop-down menu, select a duration that works for you. You can pay monthly, yearly, every 6 months, etc. I personally go with the 6-month billing option. That way I don’t have to worry about it so often, but do whatever you can afford right now. Then click “Order Now.”

3. If you don’t already own a domain name, you can register a new one right there on the hostgator site. Choose a domain that fits your niche. Be clever, if you want… don’t worry about keywords or any of that crap. ;=) If you already have a giveaway product for folks to opt-in to get, then try to use the name of that product as your domain name. For instance, my freebie product is “The White Hot List,” and my domain is thewhitehotlist.com.

If you already have a domain, enter it in the box on the right.

4. Enter your billing information and purchase your new hosting package!

5. Check your email for login details, FTP address, and all that jazz. Keep these safe.

Autoresponder Service – You’re Not a List Builder Without It!

Since you’ve already got your credit card out… :=D

You NEED an autoresponder account. Without one, you don’t have a long-term business. This is the one essential tool you must have in order to become a world-class list builder and write your own paychecks each and every day!

For anyone who’s not aware of what an autoresponder is, it’s simply the email program you’ll be using to gather, store, and communicate with your subscribers… all on autopilot! This will be the single best investment you’ll ever make in your online business (along with hosting, of course).

The good news is that, like web hosting, a good autoresponder doesn’t have to break the bank. In fact, it’s really cheap! The very best autoresponder service available is through Aweber, and it only costs $19 per month, up to your first 500 subscribers. The best part is that your first month of service is only $1. I told you… cheap!

You really can’t afford NOT to sign up for an autoresponder account, if you don’t currently have one.


If you don’t already have autoresponder service, go to the Official Aweber Website. Once there:

1. Click on the “Order” tab on the right of the menu options.

2. Select the billing duration you’d like to go with. I personally just do monthly, but if you don’t feel like getting billed quite so often, you can select quarterly or yearly billing. Actually, you may want to stick to monthly billing, as I believe that’s the only way that Aweber will extend their $1 trial offer to you.

3. Create your account, enter your billing information, and click “I Agree, Complete My Order.”

4. Check your email for login details. Keep these safe.

Setting Up Your Blog – Opening the Doors to Your New Business…

At this point you should have a domain name with hosting. You should also have login details to access your Hostgator CPanel. This is where you can add new domains, edit files, upload stuff, create and manage email accounts, and all kinds of other cool stuff.

Before I detail the steps required to set up your new WordPress blog, however, I’d really like to clue you in to exactly what it is we’re looking to accomplish here.

We’re going to keep things extremely simple by only working with one domain name. Let’s say, for example, that the domain you chose is redjuicyapples.com and you’re going to be the best damn apple webmaster this side of Warshington State. What we’re going to be doing is putting your blog in a directory called /blog. Every blog post you make can be found at redjuicyapples.com/blog.

So if you’ve got one post about apple pie recipes and another about caramel apples, then these posts would be found at


Are you still with me? Great!

Okay, Smarty-Pants, So What the Hell Goes On Just Plain Old Red Juicy Apples dot com?

Why, your squeeze page does, silly! ;=)

And the steps to make that happen are illustrated in your White Hot List ebook, so I won’t go beating a dead horse in this particular post. If you’re still not quite sure how to set up a winning squeeze page, please use the contact form on this site to ask me for help. I’d be more than happy to assist you!

But for right now, we’re just going to be focusing on setting up your blog, and then integrating your efforts for constant, daily exposure… and income! This stuff is like magic once you get it all set up and working for you. And the best part is that you’ll be seen as a breath of fresh air by your subscribers, as you’re going to be providing them with significantly more value than 99% of the other marketers whose lists they’re subscribed to!

Ready? Fabulous!


1. Login to your Hostgator’s cpanel. Check your email for login details. Then go to yourdomain.com/cpanel. (Obviously, you’ll want to replace “yourdomain.com” with whatever your domain actually is.) Enter your login details and viola!

2. Once in your cpanel, click on “Email Accounts” in the MAIL section. Set up a new email address for the domain. Example: lee@thewhitehotlist.com – This step is pretty self-explanatory.

3. Return back to the main cpanel menu by clicking the “Home” icon in the upper left corner.

4. Still in the MAIL section, click on “Forwarders” and forward your new email address to your main, personal email address. This way you’ll be sure to get any messages your readers and subscribers happen to leave for you.

5. Again, click the “Home” icon to return to the main cpanel menu.

6. Now scroll down until you see the little blue smiley face with the words “Fantastico De Luxe” underneath it. Clickity click-click.

7. On the left navigation menu, under the heading of “Blogs,” click on “WordPress.”

8. Look at the blue links, and click on the one that reads “New Installation.”

9. Make sure your domain is shown in the drop-down menu.

10. Type the word “blog” (without quotation marks) in the “Install In Directory” box.

11. In the boxes under the “Admin access data” heading, enter a username and password you’ll remember. These will be used to login to your WordPress dashboard so that you can get your blog on! Do NOT… I repeat, DO NOT lose or forget these!

12. In the boxes under the “Base configuration” heading, enter your admin name (try to use your actual name or a “pen name” for branding purposes), the email address you set up in step 2, the title of your blog (Red Juicy Apples), and a description (Apple Growing Tips, Apple Recipes, and Much More!)… ya know, that sort of thing!

13. Click “Install WordPress.”

14. If everything on the next page looks good, click “Finish Installation.”

15. Once installed, enter the following address into your web browser: yourdomainname.com/blog/wp-admin/

(Obviously, change “yourdomainname.com” to whatever your domain actually is.)

16. Enter the username and password you selected in step 11.

You should now be logged into your WordPress admin back office. Congratulations, Sailor… You’ve got yourself a blog!

About Tommorrow’s Lesson:

Whew, this was a really long blog post. I sure hope I haven’t overwhelmed you today. Listen, if this is too much stuff for you to absorb and act on all at once, then by all means, bookmark it and work at your own pace.

That said, this really is the toughest part of getting your business going. Once you’ve got your blog set up and ready to rock, all you’ve got to do is write a blog post every day or two, add a simple email to your autoresponder sequence after each blog post (linking to that post), and drive traffic to your squeeze page! That’s it. That’s your business.

And the more quickly you get all this technical stuff out of the way, the faster you can start — drum roll, please — MAKING SOME DAMN MONEY!

But I will go ahead and take it easy on you for now. Tomorrow I’m going to reveal to you how to configure your blog, set up your widgets, upload themes and plugins, add all of your legal pages (privacy policy, earnings disclosure, etc.), and put up a welcome post.

And after that, we’ll start REALLY getting down to business! ;=)

Hey, thanks again for stopping by. As always, if you have any questions or comments, please leave them below.

Talk soon,


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