A student of mine named Brett (I received permission to use his name) recently emailed me with a very valuable question. In fact, his whole email was just full of great point after great concern after great question. Let me share his email with you here…
Hi Lee, thanks for your products. They are wonderful. I am struggling with a few aspects though. I realise to do this properly I need to have my own products eventually number one. I also have trouble with creating all the emails for follow-up, maybe I am just lazy though but I still have trouble knowing what to promote once i get a list happening.
I know there are heaps of products to promote probably too many. I have a few sales funnels set up and am considering different traffic sources and this is where i seem to get the most stuck. I know of some ad networks and some free strategies but which do find is the best way to start with traffic. Any help or advice would be greatly appreciated mate.
If you were starting out tomorrow what would you do?
I thought that the thoughtful, top-quality questions that Brett asked were so incredibly valuable that I should share my answers not only with Brett, but also with ALL of my blog readers, email subscribers, valued customers, and amazing coaching clients.
So here are my detailed answers… Thank you SO MUCH, Brett!
Q&A Time, Kids!…
Brett: Hi Lee, thanks for your products. They are wonderful.
Lee: Thanks, homie! 😉 I aim to please.
Brett: I am struggling with a few aspects though.
Lee: We all are. That’s okay. There are too many aspects to keep track of sometimes. But what’s your specific concern?
Brett: I realise to do this properly I need to have my own products eventually number one.
Lee: I like your spirit. I do advise having your own offerings and building your own brand. But is it necessary for success? No. Is it necessary if you want to become a millionaire? It’s harder if you’re not a product creator, but I think you could still become a 7-figure earner as just an affiliate.
Brett: I also have trouble with creating all the emails for follow-up, maybe I am just lazy though but I still have trouble knowing what to promote once i get a list happening.
Lee: Again, we all are, sir! Smart people are generally pretty lazy bastards, period. That’s not to say that we don’t have strong work ethics. It’s just that we’re always looking to get the most bang for our buck, right?
That’s what makes us such great online entrepreneurs. It’s all perspective, man. But I believe the ideal email strategy is to ride the wave of your niche, and then to promote offers accordingly.
I don’t promote a new offer every day, and you shouldn’t, either. Every 30 days, you should only be promoting 6-8 products, tops! There is a very systematic way of doing this, which is detailed in Sales Funnel Supreme (beginning on page 53).
Brett: I know there are heaps of products to promote probably too many.
Lee: The solution is simple. Stay relevant. If your sales funnel is geared toward bloggers who like monetizing their sites with Adsense, then only promote products that have to do with blogging and Adsense. Makes sense, right?
I would search for cool WordPress plugins, Adsense video courses, products related to website flipping (a common business model that involves building a substantial Adsense income and then selling the site for 10-12 times its monthly income), and anything else I could find that was both relevant and valuable.
NEVER promote crap. Always buy a copy of the product first so that you can properly review it. You may even want to leave a negative review on your blog if a product sucks. Tell your readers. Earn their trust!
If you’re in IM, there are never too many products. People will always want to learn exciting new ways of making money. It’s your job to present them with the good stuff and help them steer clear of the bad.
If you’re in a niche outside of IM, then you may eventually hit a ceiling, but that’s fine, too. There are always other ways to monetize an email list. Just don’t pick a niche where you hit that ceiling too quickly. In other words, don’t quickly solve the ONLY problem your subscriber has… or else you immediately run out of selling opportunities.
Brett: I have a few sales funnels set up and am considering different traffic sources and this is where i seem to get the most stuck.
Lee: Eek! A few sales funnels? Perhaps that’s where you’re getting the most stuck. Unless one sales funnel has become wildly profitable and you’re ready to expand, you should never be working on multiple things at once.
You need to concentrate. Focus on one sales funnel as if nothing else in the world even exists (business-wise, anyway)!
Brett: I know of some ad networks and some free strategies but which do find is the best way to start with traffic? Any help or advice would be greatly appreciated mate.
Lee: Well, this will likely vary from niche to niche. Because I’m in the IM niche, I tend to use solo ads and WSO’s for the bulk of my traffic. I think one of the best ways to get FREE traffic, in most niches, is through thoughtful forum posting. Link back to your squeeze page in your signature.
What’s great about forum posting is that you don’t need to start off as an expert at all. You can just ask questions, compliment someone on a good post, thank someone for their great advice, etc. People will click through on your sig and end up on your squeeze page… it’s really that easy!
Brett: If you were starting out tomorrow what would you do?
Lee: Excellent question, Brett! Thanks for asking. Here’s my answer…
How I Would Start Over With ZERO Money:
This is assuming that I knew everything I know today, didn’t have a dime to my name, already had a verified Paypal business account, and had my own computer with Internet access (or a computer that I could take to a library, coffee shop, bookstore, etc… or a local library with computers and Internet access… I’ve been there!)
1. The very first thing I would do would be to join the Warrior Forum.
2. I would create a Blogger blog post advertising an article writing (or rewriting) service. I’d include a Paypal button for 5-10 bucks per article.
3. I would promote this service in my Warrior Forum signature.
4. I would post in the forum for several hours each day, landing as many clients as possible.
5. Once I made my first 20 dollars, I would advertise my service in the Warriors For Hire section of the forum.
6. Once I had generated a level of business that I was happy, but not overwhelmed with, I would begin spending an hour or two per day on the Warrior Forum looking for threads that addressed specific concerns. I would look at the solutions offered by other Warriors and compile all this information into a short report.
7. I would turn this report into a pdf, hire someone on fiverr to create an e-book cover for it, and spend a few days crafting a sales funnel (squeeze page, thank you page, etc.) using the exact same steps outlined in Sales Funnel Supreme. I’d purchase a domain and hosting to set everything up properly… and professionally.
8. I would link to someone else’s WSO from my thank-you page. This WSO would be low-priced ($5 to $17), pay 100% commission, have a back-end product offering, and boast a good conversion rate. This offer would be highly relevant to my freebie product.
9. As soon as I had 40 bucks to spare (which I very well should if I’ve been writing articles for folks), I would throw my freebie product up on the forum as a FREE WSO. I would write some compelling sales copy, throw up a nice image of my product, and include a few links to my squeeze page.
10. I would then quickly create a blog. If I didn’t have the money or desire to buy a new domain name, I would just create a “blog” subdirectory on my squeeze page’s domain. I would set the blog up to look pretty much exactly like the blog you’re on right now. 😉
I would post on the blog. I would share my thoughts, learnings, any products I’ve purchased that I like (or don’t like) – including affiliate links, of course – and any successes and failures I’ve run into along the way.
After each blog post, I would create a follow-up email and link to that blog post. I would set each of these follow-up emails to be sent out 1-2 days from each other. I would never stop doing this! I’d keep this shit up for YEARS! The more email messages in your autoresponder, the better… period.
If I had the good fortune to come across what is now my favorite IM course of all-time, The Wise Old Email Gorilla, I would pick up a copy immediately, and model my autoresponder sequence after the awesome case studies contained within!
11. I would invest in solo ads. Then I would invest in more solo ads. Then I would invest in more solo ads. Then I would invest in more solo ads. All the while, I would track each solo using hypertracker. Likewise, I would A/B split test my squeeze page to constantly improve my conversions.
12. Using the same process I used to create my freebie product, I would then begin to create my own product. In fact, I would write four power-packed e-books… even if it took me 6 months to do.
13. The largest of these e-books would become a paid WSO that I would sell for $5 (is any of this starting to sound familiar 😉 ?) I would package the other three together and sell ALL 3 for an “unheard of” $19.95. I would then set this upsell up in my sales funnel.
14. I would now re-link my freebie product’s thank-you page to link to MY $5 WSO, which in turn would link to my $19.95 upsell. I’d set it up so that buyers of these products were automatically placed on separate lists… “buyers lists!” They would also be automatically removed from my subscribers list.
15. See step 11.
And that’s it. After I had achieved a level of success I would offer coaching for $997 per student per month. And then I’d REALLY start buying the crap out of solo ads! 😉
Thanks again for the questions, Brett! I hope this has helped you, as well as anyone else who happens to be reading. I do appreciate my valued subscribers and customers reaching out with their questions.
So keep them coming… and if you’d like me to feature your question in a blog post, please let me know. I’m always happy to oblige!
Please leave your comment below.
Until next time,
P.S. If you still haven’t picked up your own copy of The Wise Old Email Gorilla, you’re really missing out! Click the link above to check it out now. I will be adding a review to this blog within the coming days… but why wait? This course is a MUST-HAVE for any and all email marketers! – End rant.