Going Directly the Hell Back to Basics!

Man, I’m a nice enough fella. Certainly handsome, charming, charismatic, talented, clever, and mind-numbingly humble enough to get by in this world just swimmingly.

Oh, and I have a great attitude, a heart-warming smile, and I smell outstanding… yep 24/7.

So how in the name of Mike Filsaime’s 7-year-old butterflies could I be so bloody stupid?

Just look at what I’ve done to myself, will ya?…

21 And Done

I promised people a free 26-part email coaching plan, which got thwarted about 8 lessons in… and I could never find the time to go back and redo it. So I just had to tell my peeps it was canceled.

The White Hot List 2

No autoresponder emails. No time to write and load them.

Health Market Gold: Affiliates Edition

I was supposed to be providing ongoing plr content and niche research… I had to put the brakes on it because it was too time-consuming and my heart wasn’t really in it. But there’s still a sense of guilt that’s fucking with me. And it still feels like something I’m supposed to be doing, but am not. Much like the 21 And Done coaching thing.

The “Cab Grab” Leverage System

I was supposed to be staying up to date on my “PJ Dollars” site and running a massive amount of ad swaps to show folks how quickly and easily you can grow your list this way. But my heart wasn’t in it… and I had other projects that demanded immediate attention. And ad swaps aren’t really my thing anyway, as a product creator who focuses more on building buyers lists and relationships.

I used to run ad swaps when I was a newbie… and damn can they be effective at growing a GIGANTIC email list very quickly! I just don’t wanna do it at this (more advanced) stage of the game. So this is more of a “do as I say, not as I do” situation, unfortunately.

Weekly IM Promos

I told myself I was gonna outsource this, but for whatever reason, I just can’t seem to bring myself to outsource content. Besides, I have lots of fun writing promotional emails. It’s something I love doing! And so this is where I’m putting a lot of my writing focus today.

Pop Culture Cash and Beat Manor

After going on and on about how the IM world could feel kinda dirty sometimes… and how blogging about your true passion in life is more pure and may be a good thing to press forth with…

For myself, I’ve actually found it to be something of a distraction. This is for three key reasons…

  1. I’ve become spoiled by fast, instant money. My drumming blog, while fun, doesn’t supply this. As such, when I work on it, I feel like I’m starting my whole online career over again… from scratch. And I don’t like it, especially since I haven’t reached my income goals in the IM niche yet!
  2. Internet marketing is my passion. I’ve been doing it for well-over 6 years now, and I’ve become very, very good at it. I’m a success story, and I’ve got amazing strategies and insights that can (and do) help hundreds, if not thousands of people! How could I NOT love that? Why would I ever want to divert my focus away from it?
  3. I got to the level where I’m at today by employing laser focus. I made a decision to become an email marketing expert. I’ve done that. But to take my entire reality to new heights… and bring LOADS of mofos with me… I can’t take my foot off the gas. In fact, now is that “strike while the iron’s hot” moment when I need to be more focused than ever. I need to eat, sleep, breathe, and make love to list building! 😉

Five Blogs? Really?

List Building With Lee, Beat Manor, Pop Culture Cash, WSO Captain, and Health Market Gold. This is in addition to PJ Dollars, Lean and Light, Enhanst, and ReviewZon (my “new” Amazon review site). This is too damn much! Way too much.

There is absolutely no way for me to keep up with all of them, and my flawed “all or nothing” mentality tells me that if I can’t do all of them, I may as well not do ANY of them. That’s called “overwhelm,” my friend. And it’s not a good place to be. I’ll share my solution (and an incredibly motivational video) with you momentarily.

Facebook Pages

I’m still not 100% sold on the whole social media thing. This isn’t to say I don’t think it works. It obviously works. So does Craigslist, but I’m not posting ads there. So does building backlinks, but I’ll be damned… know what I mean?

I’ve got a List Building With Lee FB page, another one for Beat Manor… and one for Enhanst… and one for Pop Culture Cash… and Health Market Gold. There are others, too. But I’ll spare you! I think these pages can be extremely profitable if you put your focus into them.

But for me, there’s no way that I can make them ALL wildly profitable. There just aren’t enough hours in the day, especially with all the other stuff I’ve gotta do, which I’ve outlined above. 😀


Yes, I still have 1-on-1 coaching clients who require my time, passion, and total focus. This can be an extremely difficult thing to engage in at the highest level when your business has so many moving parts that you can’t possibly keep up.

Product Creation and Customer Support

I also have new, cutting-edge strategies to share with the world. And I love creating new courses. It’s the second-most fun a white feller can have lying in bed without clothes on… while listening to loud-ass music and drinking beer! 😉 The customer support stuff is okay… sometimes not my favorite thing to do… but it’s necessary, and I really do enjoy helping folks out.

Money For Grace

You may remember that I had a friend who I was calling Grace, and that this friend was having some major challenges in her life. I had ambitions of using Internet marketing to help turn her life around… and I had begun vigorous work on meeting this end.

Unfortunately – and I’ll keep the details private – Grace and I had something of an unfortunate “falling out.” It may or may not be something that can be turned around. And I may still press forth with the project once I’ve got the time, just because I’d still like to contribute. But at this time, I cannot allow myself to become stressed by this task. Enough said.

My Own Freebie List Building

I know, right? I just won’t quit bitching about my silly little First World problems! I assure you, I’m not trying to invoke sympathy. My hope is that someone reading this might feel overwhelmed themselves… and when they see what I’m about to do, they’ll feel inspired to follow suit.

But first, I promised you a video.

This is from 2008, though the message is still every bit as relevant today as it was then…

Pretty exceptional, wouldn’t you say?

My main takeaways from this high-octane, 15-minute speech are as follows…

  1. You’ve gotta do what you love.
  2. You’ve gotta stop doing what you hate (even if you hate it 1%).
  3. Give a shit about your peeps. Take excellent care of them.
  4. If you don’t have the time, make the time (omit less important activities).
  5. Be yourself, unashamedly.
  6. Once you’ve identified what you love… work, work, work, and work some more!

Did you get the same things from it? Anything different? Comment below after you’ve finished viewing this post.

Right now, I’d like to show you a wonderful music video by literally the greatest cover band the world has ever known… Walk Off the Earth. This is their awesome rendition of Pharrell’s song “Happy.” Theirs is better than his! 🙂

But I’m sharing this with you because it’s gonna put you in a tremendous mood, plaster a big, genuine smile on your face, and gear you up for what I’m gonna share with you afterward.


Please do watch this, won’t you? I’ll be your best friend! Here goes…

Man, I LOVE that!

Screw it… if that didn’t lift you up, I’m damned happy enough for the both of us, pahtna!

Okay, so back to the point. How am I going to get out of this rut and take both my productivity and my results to grand new heights… launching me well into the world of 6-figures and beyond?

I’m ONLY gonna do what I love. And I’m gonna be happy doing it.

My upcoming course is called “That One Article,” and it’s my first SERIOUS list building course since “21 And Done.” In fact, I personally think it wipes the floor with 21AD’s ass. For realzies!

The reason why is that, while most courses focus either on traffic or conversions or automation or going viral, “That One Article” integrates all of these. And by “integrates,” I mean it literally… you’re not learning four separate disciplines.

The way you get your traffic is the way you convert, which is the way you automate, which is the way you go viral, which is the way you get your traffic…!

And there are truly not that many moving parts, which makes the strategy highly actionable, repeatable, and scalable. In essence, you create an enormous web of top-quality content that inspires people to fall in love with you, join your mailing list, and take action on just about everything you promote.

It’s sheer magic!

It’s what I do myself, which is why I’m able to get those 20%, 30%, and even 40%+ sales conversions as an affiliate.

Through years of coaching, I have become convinced that the difference between those who succeed and those who fall flat on their face is content. Pure and simple… it’s content.

You give people killer stuff, and they’ll keep coming back… over and over again. They’ll like you, enjoy you, and even become somewhat “addicted” to you. You will have fans. You will gain respect. And dammit, I’m telling you right here and now… you will make a living on the internet!

All I’m Focusing On Now…

The time has come for me to do some serious Spring cleaning. No more crap I don’t love. No more teaching stuff I used to do. No more creating massive ongoing obligations.

In other words, no more PJDollars.com, Pop Culture Cash, Beat Manor (for now, anyway), Health Market Gold, or any other fancy-pants systems that pull me away from THIS blog… List Building With Lee. THIS blog is my baby, and it’s gone neglected for far too long.

Also, no more “21 And Done.” While it’s a system I believe in, it’s a bit too rigid and automated for my liking. Plus, I no longer buy solo ads. Nor do I run ad swaps. The email coaching I was doing, while I’m certainly glad that so many folks appreciated it, was really just a re-iteration of everything covered in the guide. Just read and follow the book… you’ll be fine!

At this point, the ONLY things I’ll be working on is “That One Article” and my “Weekly DFY IM Email” service. That’s it!

I’ll be creating epic blog posts right here on LBWL, re-purposing these articles and scattering them all over the web, giving people great freebies with which to build their email lists, creating near-effortless YouTube videos, sending HORDES of warm (pre-qualified) people to my “White Hot List 2” squeeze page, building buyers lists using high-quality bonuses…

And doing ALL of this (and more) while only creating one new piece of content per week.

Yes, only ONE article per week!

I’ll be monetizing my two lists however the frack I feel like monetizing them. No method to my madness. If a cool product comes out and I feel like promoting it as an affiliate, I’ll do that. If I wanna sell my own stuff – including my weekly promo service – I will. Whatever. Flexibility is a true commodity in this business.

In any event, I’ll be teaching you how to do all of this on a very high level… in “That One Article.”

Focus Is Everything!

When you can dump ALL of your effort, passion, and resources into just one single business undertaking… it’s lights out. Really.

That’s how online empires are formed.

My growing empire shall be no exception.

I know the same will be true for yours!

Talk soon,


P.S. Please leave me a comment below, wontcha? I’d really appreciate it. 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *